Under ________,the idea is that retailers plan marketing and strategy for an entire group of products rather than on a brand by brand basis.

Question

Quizplus · Accepted Answer

Category management system is the approach where retailers focus on planning marketing and strategy for a group of products that share similar characteristics instead of focusing on individual brands. This helps in better understanding of consumer behavior and preferences, efficient inventory management and optimization of product assortment. Value chain system refers to interlinked activities involved in bringing a product or service from conception to delivery to the customer. Mass marketing system is a strategy where companies target a large market segment with a standardized product and message, while hybrid system is not a recognized term in marketing strategy.

Under ________,The Idea Is That Retailers Plan Marketing and Strategy