A direct channel is one where the product or service remains under the control of the company from production to customer.

Question

Quizplus · Accepted Answer

In a direct channel, the company retains control over the production, distribution, and marketing of their product or service until it reaches the end customer. This is in contrast to an indirect channel where a third party, such as a retailer or distributor, may be involved in the distribution process.

A Direct Channel Is One Where the Product or Service