A careful analysis of customer behavior leads to a better understanding of what kind of channel structure is necessary to satisfy the different segments.

Question

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Understanding customer behavior is essential to creating a channel structure that meets their needs. By identifying different customer segments and their preferences, businesses can develop channels that align with their target audience. For example, older customers may prefer face-to-face interactions, while younger customers may prefer online or mobile channels. By analyzing customer behavior, businesses can develop a channel strategy that meets the varying needs of their customers.

A Careful Analysis of Customer Behavior Leads to a Better