With reference to the account planning matrix,for an account,allocating moderate level of sales resources to maintain current advantage is the best strategy for the account when the:
A) account potential is high and the competitive advantage is strong.
B) account potential is low and the competitive advantage is strong.
C) account potential is high and the competitive advantage is weak.
D) account potential is low and the competitive advantage is weak.
Correct Answer:
Verified
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