Net Promoter is a metric introduced by Reichheld in his 2003 Harvard Business Review article "The One Number You Need to Grow." This metric indicates:

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Net Promoter Score (NPS) measures customer loyalty by asking customers how likely they are to recommend a company or product to a friend or colleague on a scale of 0-10. Customers who give a score of 9-10 are considered "Promoters," those who give a score of 7-8 are "Passives," and those who give a score of 0-6 are "Detractors." The Net Promoter Score is then calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Net Promoter Is a Metric Introduced by Reichheld in His