The percentage of customers in group that were obtained at the same time who are still customers is known as the:

Question

Quizplus · Accepted Answer

The percentage of customers obtained at the same time who are still customers is known as the survival rate. This metric helps to determine the loyalty of the customers in the group and measures the effectiveness of retention efforts. Thus, option A is the correct choice. Option B, acquisition rate, refers to the percentage of new customers acquired within a given period. Option C, lifetime duration, measures the total time a customer remains active and engaged with the brand. Option D, win-back rate, measures the percentage of lost customers who return to make another purchase.

The Percentage of Customers in Group That Were Obtained at the Same