Loyalty programs are also known as:

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Loyalty programs are one of the most common forms of frequency marketing, which involves rewarding customers for making frequent purchases or engaging with a brand on a regular basis. One-on-one marketing refers to personalized marketing efforts aimed at specific individuals, while mass marketing involves targeting a large audience with the same message. Mass customization refers to creating customized products or experiences for individual customers at scale. While loyalty programs may incorporate elements of these other approaches, they are primarily focused on encouraging customer loyalty through frequent engagement and incentivization.

Loyalty Programs Are Also Known As