Lands' End offers tailored clothing on its Web site,allowing one to choose a collar,sleeve style,pocket,etc.This is an example of:
A) mass customization.
B) niche marketing.
C) differential marketing.
D) demographic marketing.
Correct Answer:
Verified
Q49: When service recovery is necessary,customers are:
A)happy.
B)loyal.
C)satisfied.
D)unhappy.
Q50: Which of the following is considered to
Q51: A good source of information about how
Q52: To arrive at the augmented product,a marketer
Q53: Successful communities on the Internet offer participants:
A)discounts
Q55: For a car,which of the following will
Q56: "If you do not satisfy the customer
Q57: A group of customers who share information
Q58: Those points of contact between the buyer
Q59: Loyalty programs are also known as:
A)frequency marketing.
B)one-on-one
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