To arrive at the augmented product,a marketer must:

Question

Quizplus · Accepted Answer

The augmented product refers to the additional features, benefits, or services offered to customers beyond the core product. To achieve this, a marketer must go beyond expectations by offering levels of customer service that competitors cannot match. This helps to build customer loyalty and provide a unique selling proposition for the product. Increasing advertising frequency and reducing prices do not necessarily contribute to the augmented product, while meeting the customer service expectations is a basic requirement but does not go beyond expectations.

To Arrive at the Augmented Product,a Marketer Must