Mass customization is also referred to as:

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Mass customization is sometimes known as one-on-one marketing because it involves creating custom products or services for each individual customer based on their specific needs and preferences. Niche marketing focuses on serving a specific subset of consumers with unique needs or interests, demographic marketing targets specific groups defined by age, gender, income, etc., and direct marketing involves reaching out to potential customers directly through methods like mail or email.

Mass Customization Is Also Referred to As