________ is a new process where a company takes a product or service that is widely marketed and offered in many different configurations and develops a system for customizing it to each customer's specification.

Question

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Mass customization is the process of customizing a widely marketed product or service to meet the specific needs or preferences of individual customers. This allows companies to offer a personalized product without the high costs typically associated with individual customization. Direct marketing involves directly reaching out to individual customers through various channels to promote a product or service. Niche marketing focuses on a specific market segment with unique needs or preferences. Differential marketing involves developing different marketing strategies for different groups of customers.

________ Is a New Process Where a Company Takes a Product