The basic idea behind a CRM program is to assess the value of each customer in the CIF to the firm and then develop standardized programs that appeal to most customers.
Correct Answer:
Verified
Q56: "If you do not satisfy the customer
Q57: A group of customers who share information
Q58: Those points of contact between the buyer
Q59: Loyalty programs are also known as:
A)frequency marketing.
B)one-on-one
Q60: With respect to Internet behavior,a study found
Q62: Which of the following can be categorized
Q63: The present value of a stream of
Q64: The percentage of customers in group that
Q65: The amount of money spent on the
Q66: The longer a customer is retained,the longer
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