Question 1

Which of the following best completes the sentence,'High value content can't meet marketing objectives unless it reaches ______.Social publishers need to distribute and promote the content to drive organic reach.'?

Accepted Answer

High value content can only meet marketing objectives if it reaches the target audience. Social publishers need to distribute and promote the content to drive organic reach among the intended audience. While the other choices may also contribute to the success of a marketing campaign, none of them are as essential as reaching the target audience.

Question 2

Which of the following represent marketers' goals for social publishing?

Accepted Answer

Marketers' goals for social publishing include increasing exposure to the brand's messages and using the content to drive traffic to the brand's owned media. While decreasing the use of paid media may be a goal for some, it is not necessarily a universal goal for all marketers. Therefore, options A and B are the most relevant goals, making option D the best choice.

Question 3

Which of the following terms refers to automated web programs that gather information from sites that ultimately form the search engine's entries?

Accepted Answer

Web crawlers (also known as spiders or bots) are automated programs that search engines use to gather information from websites and build the search engine's index. This index is what powers the search results that users see when they enter a search query. Algorithms, SEOs, and SEMs all play a role in determining rankings in search results, but they are not directly responsible for collecting the information from websites.

Question 4

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has an expiration date after which it is not relevant and is often used as filler content is referred to as what?

Accepted Answer

Content that has an expiration date after which it is not relevant is referred to as 'terminable content', which is often used as filler content. Tactical content is designed to support a particular business objective, abstract content is theoretical and concept-based, and evergreen content is always relevant and does not have an expiration date.

Question 5

Which of the following best completes the sentence,'______ focuses on earning higher organic search engine rankings whereas ______ focuses on earning organic links to content.'?

Accepted Answer

Search engine optimization focuses on earning higher organic search engine rankings, whereas social media optimization focuses on earning organic links to content.

Question 6

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that has a long expiration date is referred to as what?

Accepted Answer

Evergreen content refers to content that remains relevant and informative for a long time, regardless of when it was created or published. This type of content is not time-sensitive or tied to current events, and can continue to draw traffic and engagement over an extended period.

Question 7

Which of the following refers to certain site characteristics that the search bots and the search engine index?

Accepted Answer

On-site indicators refer to certain site characteristics that search bots and search engine index. These include factors such as the website's title tags, meta descriptions, header tags, internal linking structure, images with alt text, and overall content relevance.

Question 8

Which of the following refers to a direct request in a marketing message for a specific behavior?

Accepted Answer

A call to action (CTA) is a direct request in a marketing message for a specific behavior, such as "Click here," "Sign up now," or "Buy today." CTAs are essential for converting consumer interest into action and driving sales. Incentives and sponsored actions may be used in conjunction with a CTA, but they are not synonymous with it. Consumer-solicited content is unrelated to CTAs. Therefore, the correct answer is A) Call to action.

Question 9

Content can also be categorized according to functional orientation,topic breadth,and topic temporality.Content that helps the viewer by explaining important information,providing instructions,or giving advice is referred to as what?

Accepted Answer

Tactical content is specifically created to help viewers accomplish a task or understand important information. It often includes step-by-step instructions or advice on how to do something. This type of content is designed to be useful in the short term and is often tied to current events or trends.

Question 10

Why are sites that attract heavy traffic valuable?

Accepted Answer

Sites that attract heavy traffic are valuable because they increase the likelihood of the sponsor benefiting from a higher rate of conversion and generate more advertising revenue. The other options are not necessarily true, as heavy traffic does not necessarily mean the site caters to a niche audience.

Question 11

Which of the following are generated from scripts and change over time,making it difficult for people to return to your content later?

Accepted Answer

Dynamic URLs are generated from scripts and can change over time, making it difficult for people to return to the same content later. Counterfeit URLs refer to fake websites that mimic legitimate ones, three-way URLs are not a commonly used term, organic results are search results based on relevance to the search query, and sponsored results are advertisements that are displayed alongside search results.

Question 12

Flagship content is also referred to as what?

Accepted Answer

The answer of Flagship content is also referred to as...

Question 13

Which of the following refers to groups of websites that link to each other and pages with unrelated links solely for the purpose of creating more links to the targeted pages?

Accepted Answer

Link farms refer to groups of websites that link to each other and pages with unrelated links solely for the purpose of creating more links to the targeted pages. It is considered a black hat SEO technique and can result in penalties from search engines.

Question 14

Why did the Federal Trade Commission (FTC)introduce specific guidelines for social media content producers?

Accepted Answer

The FTC introduced specific guidelines for social media content producers to protect the public from advertising disguised as social media and ensure that sponsorships are transparent. Therefore, options A and B are correct. Option C is not true as the guidelines do not ban advertising via blogs and microblogs. Hence, option E is also incorrect.

Quiz 7: Social Publishing