A clothing salesperson is using the _____ tool of influence when she tells a customer that there are only a few scarves left and they are selling fast.
A) liking
B) scarcity
C) commitment and consistency
D) social proof
E) reciprocation

Question

A clothing salesperson is using the _____ tool of influence when she tells a customer that there are only a few scarves left and they are selling fast.
A) liking 
B) scarcity 
C) commitment and consistency 
D) social proof 
E) reciprocation

Quizplus · Accepted Answer

The salesperson is using the scarcity tool of influence by creating a sense of urgency in the customer's mind to make the purchase before the item runs out.

A Clothing Salesperson Is Using the _____ Tool of Influence