When applying classical conditioning to advertising,the advertised brand would be the _____.
A) conditioned stimulus
B) unconditioned stimulus
C) conditioned response
D) unconditioned response
E) preconditioned response

Question

When applying classical conditioning to advertising,the advertised brand would be the _____.
A) conditioned stimulus 
B) unconditioned stimulus 
C) conditioned response 
D) unconditioned response 
E) preconditioned response

Quizplus · Accepted Answer

In classical conditioning, the conditioned stimulus is the previously neutral stimulus that, through repeated association with an unconditioned stimulus, comes to evoke a conditioned response. In advertising, the advertised brand is usually the neutral stimulus that is repeatedly associated with positive or desirable outcomes (the unconditioned stimulus), such as happiness or success, in the hopes that the consumer will come to associate those outcomes with the brand and develop a positive reaction or preference (the conditioned response). Therefore, the advertised brand would be the conditioned stimulus in this scenario.

When Applying Classical Conditioning to Advertising,the Advertised Brand Would Be