According to the theory of psychological reactance,_____.
A) people react against any efforts to reduce their freedom of choice
B) consumer behavior is seen as emotional
C) consumer behavior is seen as highly cognitive
D) people satisfy primary needs before acquired needs
E) the personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion

Question

According to the theory of psychological reactance,_____.
A) people react against any efforts to reduce their freedom of choice 
B) consumer behavior is seen as emotional 
C) consumer behavior is seen as highly cognitive 
D) people satisfy primary needs before acquired needs 
E) the personal relevance that a communication has for a receiver is a critical determinant of the extent and form of persuasion

Quizplus · Accepted Answer

The theory of psychological reactance suggests that people have a natural inclination to react and push back against any attempts to limit their freedom of choice. This can apply to a range of scenarios, including marketing and advertising messages that attempt to influence consumer behavior.

According to the Theory of Psychological Reactance,_____