Suppose a salesperson made the following statement in attempting to sell you stereo speakers."The head of the music department at the University bought these exact speakers just last week." What influence tool is the salesperson using?
A) commitment and consistency
B) social proof
C) reciprocation
D) authority
E) liking

Question

Suppose a salesperson made the following statement in attempting to sell you stereo speakers."The head of the music department at the University bought these exact speakers just last week." What influence tool is the salesperson using? 
A) commitment and consistency 
B) social proof 
C) reciprocation 
D) authority 
E) liking

Quizplus · Accepted Answer

The salesperson is using the authority influence tool by referencing the head of the music department, who is perceived as an expert or authority figure in the field of music.

Suppose a Salesperson Made the Following Statement in Attempting to Sell