Consider the attitude formation equation, .According to the theory of reason action (TORA),if all outcomes were equally important to consumers in a particular situation,what term could be removed without any loss in explanation? A) A_Bj B) b_ij C) e_i D) n E) None of the terms could be removed.

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According to TORA, the term "n" (normative beliefs or subjective norms) cannot be removed, as it represents the influence of social pressure on a person's attitude formation. However, if all outcomes were equally important, the term "e" (evaluation of outcomes) would not be necessary, as there would be no variation in how the outcomes are evaluated by the consumer. Therefore, the term "e" can be removed, resulting in the simplified equation: _i.

Consider the Attitude Formation Equation