Which of the following would be the best wording in a marketing or sales message?
A) The Never-Off whole-house generator requires professional installation.
B) The Never-Off whole-house generator is designed to turn on automatically when it detects a general service interruption.
C) The Never-Off whole-house generator provides the power you and your family need during electrical outages.
D) The Never-Off whole-house generator is compact and unobtrusive, so it will not present an unattractive appearance.
E) The Never-Off whole-house generator may be noisy, but the power it provides is worth it.

Question

Quizplus · Accepted Answer

C)A personal appeal to the reader's emotions or values is a particularly effective approach for marketing or sales messages.Neutral statements or statements that contain negatives that are not outweighed by positives are not as effective in persuasive messages.

Which of the Following Would Be the Best Wording in a Marketing