Unlike more traditional promotional messages,those written for social media
A) are less interactive.
B) enable companies to engage in conversations about their products and services.
C) allow for less transparency and openness with customers.
D) save money by allowing companies to rely on the news media to distribute important messages.
E) are effective only for audience members between 18 and 25 years of age.

Question

Quizplus · Accepted Answer

B)The notion of interactive participation is the driving force behind conversation marketing,in which companies initiate and facilitate conversations in a networked community of customers,journalists,bloggers,and other interested parties.

Unlike More Traditional Promotional Messages,those Written for Social Media