In marketing and sales messages,what is the primary difference between selling points and benefits?
A) Selling points are positive whereas benefits are not.
B) Selling points focus on the user rather than the product.
C) Selling points focus on the product rather than the user.
D) Benefits are completely unrelated to the audience.
E) None of the above are correct.

Question

Quizplus · Accepted Answer

C)Selling points are the most attractive features of a product or service,whereas benefits are the particular advantages that readers will realize from those features.Put another way,selling points focus on the product or service,whereas benefits focus on the user.

In Marketing and Sales Messages,what Is the Primary Difference Between