Alvin, a sales representative for a company making industrial solvents, lost a major customer last month. Until then, Alvin's year was about average in the level of sales. Early in the year, Alvin brought in two new customers of about the size of the customer he lost last month. Alvin's supervisor gives Alvin an unsatisfactory rating in his annual performance appraisal. Which kind of error has Alvin's supervisor likely committed?
A)contrast
B)primacy
C)strictness
D)recency

Question

Quizplus · Accepted Answer

Alvin's supervisor has likely committed the recency error, which means that the supervisor is focusing too much on the most recent event (losing a major customer) and not taking into account Alvin's earlier successes (bringing in two new customers of similar size). This can lead to an unfair or inaccurate evaluation of Alvin's overall performance.

Alvin, a Sales Representative for a Company Making Industrial Solvents