Good tests of advertising effectiveness must address the nine principles established by Positioning Advertising Copy Testing (PACT) . One of the easiest ways to accomplish this is by following a decision sequence model. The first step in the model is to:
A) understand the appropriate research.
B) create a model that uses multiple measures.
C) establish communication objectives.
D) decide whether to use pretests or posttests.
E) develop a consumer response model.
Correct Answer:
Verified
Q101: Which of the following is true of
Q102: _ measures are designed to evaluate the
Q103: _ is a posttest method used in
Q104: _ are used to measure an advertising
Q105: Which of the following is true of
Q106: If a manufacturer of fast-moving consumer goods
Q107: _ have been used to measure the
Q108: The major advantage of using a tracking
Q109: _ can be classified as those that
Q110: The first step in measuring the effectiveness
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