The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of:
A)clutter.
B)limited frequency.
C)longer lead times.
D)lower selectivity.
E)low reproduction quality.

Question

Quizplus · Accepted Answer

Clutter refers to the amount of advertising in a medium relative to the amount of editorial content. Magazines often have a high ratio of advertising to editorial content, which can lead to clutter and make it difficult for ads to stand out.

The High Ratio of Advertising to Editorial Content in Most