Which of the following is true of the "50 percent rule"?
A) It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation.
B) It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation.
C) It states that copies would be counted as non-paid circulation if they were sold at more than 50 percent of its initial cost estimate.
D) It states that copies sold at greater than 50 percent of the value of its production cost cannot be counted as paid circulation.
E) It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number.
Correct Answer:
Verified
Q86: _ figures represent the number of individuals
Q87: Which of the following comparisons between primary
Q88: Which of the following statements is true
Q89: The high ratio of advertising to editorial
Q90: Which of the following statements is true
Q92: When publications fix advertising rates based on
Q93: Media buyers primarily evaluate magazines on the
Q94: The total audience, or readership, of a
Q95: National advertisers tend to avoid weekly newspapers
Q96: _ offer advertisers an opportunity to buy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents