The total audience, or readership, of a magazine can be calculated by:
A)multiplying the total number of primary readers by the pass-along readers.
B)multiplying the total readership by the average pass-along readership number.
C)subtracting the ancillary readership number from the total readership count.
D)multiplying the readers per copy by the circulation of an average issue.
E)subtracting the pass-along readership number from the total readership count.

Question

Quizplus · Accepted Answer

The total audience or readership of a magazine is calculated by multiplying the readers per copy by the circulation of an average issue. This accounts for both primary and pass-along readers.

The Total Audience, or Readership, of a Magazine Can Be