Media buyers primarily evaluate magazines on the basis of:
A)the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs.
B)the size and space of the bleed pages.
C)their ability to deliver the advertiser's message to as many people as possible in the target audience.
D)their ability to provide or create a psychographic segregation.
E)the pass-along readership offered.

Question

Quizplus · Accepted Answer

Media buyers evaluate magazines primarily on their ability to deliver the advertiser's message to as many people as possible in the target audience. This means that the magazine should have a high circulation rate and reach the demographics of the target audience. While options A, B, D, and E may also be important factors to consider, they are not the primary focus when evaluating magazines for media buying purposes.

Media Buyers Primarily Evaluate Magazines on the Basis Of