When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using:
A)ancillary circulation rates.
B)a circulation verification system.
C)pass-along circulation rate scale.
D)a circulation rate base system.
E)a rebate system.

Question

Quizplus · Accepted Answer

The scenario described is an example of the circulation rate base system, which is a method used by publishers to set advertising rates based on a predetermined circulation rate. This rate is typically lower than the actual circulation delivered by a given issue, but there is no guarantee for the advertiser. It is a commonly used practice in the publishing industry.

When Publications Fix Advertising Rates Based on a Set Average