We act under the influence of ________ when we choose a product due to the thought of being restricted from having it.

Question

Quizplus · Accepted Answer

Scarcity is the principle that states that people tend to value and desire things more when they are scarce or perceived to be limited in availability. The thought of being restricted from having a product creates a sense of scarcity, which can increase the perceived value of the product and influence the decision to buy it.

We Act Under the Influence of ________ When We Choose