When a web site posts a picture of an attractive employee to influence consumers,it is employing the influence tactic of ________.

Question

Quizplus · Accepted Answer

The influence tactic of affinity involves using likability, attractiveness, and similarity to influence others. By posting a picture of an attractive employee, the web site is attempting to create a sense of affinity with consumers, in the hopes of persuading them to make a purchase. Social proof involves using testimonials and other forms of social validation, while authority involves using expertise and position to influence others. Scarcity involves creating a sense of urgency or exclusivity, and consistency involves emphasizing the importance of following through on commitments.

When a Web Site Posts a Picture of an Attractive