When you choose a birthday present for someone for whom you wouldn't normally buy a present because they gave you a gift on your birthday,________ is at work here.

Question

Quizplus · Accepted Answer

The principle of consistency is at work here. This principle suggests that people tend to feel obligated to reciprocate when someone does something for them. In this case, the recipient gave a gift on the giver's birthday, creating a sense of obligation to return the favor.

When You Choose a Birthday Present for Someone for Whom