To meet the needs of a customer, what must a company first do?
A)create marketing objectives
B)learn more about the customer by doing research
C)determine the level of interaction customers have with the organization
D)acquire and capture customer data for product categories

Question

Quizplus · Accepted Answer

Before a company can effectively meet the needs of a customer, they must first learn more about the customer by conducting research. This includes understanding their preferences, behaviors, and pain points. Only then can appropriate marketing objectives be set, customer data be acquired and captured, and the level of interaction customers have with the organization be determined.

To Meet the Needs of a Customer, What Must a Company