To initiate Stage 2 of the CRM cycle, what must a company do first?
A)identify customer relationships with organizations
B)choose the technology needed for the project
C)build the strategies
D)set the goals of the project

Question

Quizplus · Accepted Answer

Identifying customer relationships with organizations is the first step in initiating Stage 2 of the CRM cycle, as it focuses on understanding and segmenting the customer base to tailor strategies effectively.

To Initiate Stage 2 of the CRM Cycle, What Must