Kenneth Lincoln is an Account Director for No Crease, a company that offers laundry and ironing services to hospitals and schools. Kenneth is recommending that his account team learn about the AIDA process. Why would he encourage the use of AIDA?

Question

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The AIDA process (Attention, Interest, Desire, Action) is a proven sales and marketing framework that can help guide the selling process. By understanding how to grab a prospect's attention, generate interest, create desire for the product or service, and drive action, account teams can improve their ability to sell No Crease's laundry and ironing services to hospitals and schools.

Kenneth Lincoln Is an Account Director for No Crease, a Company