Securing,building,and maintaining long-term relationships with profitable customers are the goals goal of:
A)Expectancy theory
B)Relationship selling
C)Expertise
D)Service

Question

Quizplus · Accepted Answer

The goal of relationship selling is to secure, build, and maintain long-term relationships with profitable customers. Relationship selling is a sales approach that focuses on building a rapport with customers and understanding their needs and wants in order to provide the most effective solutions. By doing so, salespeople can create loyal customers who are more likely to make repeat purchases and recommend the business to others. Expectancy theory, expertise, and service are important concepts in sales, but they do not specifically address the goal of building long-term relationships with profitable customers.

Securing,building,and Maintaining Long-Term Relationships with Profitable Customers Are the Goals