In relationship selling,the hard sell message is replaced by a communication approach of:
A)Role playing dialogue.
B)Lifetime customer contact.
C)Mutual problem solving.
D)CRM technical analysis.

Question

Quizplus · Accepted Answer

In relationship selling, the focus is on building long-term relationships with customers, which involves mutual problem-solving and communication. The hard sell approach is too aggressive and may actually harm the relationship with the customer. Option A (role-playing dialogue) may be a useful tool in training sales representatives, but it is not a communication approach in itself. Option B (lifetime customer contact) is important in relationship selling, but it is not a specific communication approach. Option D (CRM technical analysis) is a tool used to manage customer relationships, but it is not a communication approach either.

In Relationship Selling,the Hard Sell Message Is Replaced by a Communication