Customers who need to be in control,want to define what they need,and seek the best price encourage sales people to engage in _____________ selling.
A)Transactional
B)Relationship
C)Consultative
D)Enterprise

Question

Quizplus · Accepted Answer

Customers who are focused on controlling the purchase process and seeking the best price are primarily interested in completing a transaction quickly and efficiently, rather than building a long-term relationship with the salesperson. This type of selling is known as transactional selling, where the goal is to complete a sale as quickly as possible and move on to the next customer. In contrast, consultative selling is focused on building a relationship with the customer and providing personalized solutions to their needs, which may not always be the lowest price. Therefore, A) Transactional selling is the best choice for this scenario.

Customers Who Need to Be in Control,want to Define What