The net bundle of benefits customers derive from the product you are selling is called the:
A)CRM scope.
B)Competitive offering.
C)Value proposition.
D)Customer delight

Question

Quizplus · Accepted Answer

The net bundle of benefits customers derive from the product is referred to as the value proposition. This includes both tangible and intangible benefits such as quality, price, convenience, and emotional appeal. A company's value proposition is an essential aspect of its marketing efforts and can help differentiate it from its competitors.

The Net Bundle of Benefits Customers Derive from the Product