Kathy is involved in transactional selling.Compared to value-added selling she will spend more time ____________ and less time _____________.
A)Closing the sale; developing an understanding of the buyer's needs.
B)Presenting her solution; closing the sale.
C)Developing an understanding of the buyer's needs; closing the sale.
D)Developing an understanding of the buyer's needs; presenting her solution.

Question

Quizplus · Accepted Answer

Transactional selling focuses more on closing the sale quickly rather than spending time to understand the buyer's needs deeply, which is more characteristic of value-added selling.

Kathy Is Involved in Transactional Selling