A marketing communications mix for a product with a large number of widely dispersed buyers will be driven more by:
A)Advertising/sales promotion.
B)Personal selling.
C)Neither.
D)Both.

Question

Quizplus · Accepted Answer

Advertising and sales promotion can reach a larger number of widely dispersed buyers at a lower cost compared to personal selling, which would require a significant amount of time and travel expenses. Therefore, a marketing communications mix for a product with a large number of widely dispersed buyers will be driven more by advertising and sales promotion.

A Marketing Communications Mix for a Product with a Large