Rick is the head-buyer for a small retail chain.When salespeople talk to him about value,he weighs the:
A)Ratio of benefits to costs.
B)Lifetime value of himself as a customer.
C)Brand equity as compared to the brand liability.
D)4 Ps of marketing as compared to the F Cs of credit.

Question

Quizplus · Accepted Answer

When considering value, Rick is likely to weigh the ratio of benefits to costs. This is a common approach to evaluating the value of a product or service, as it takes into account both the benefits that the customer will receive and the costs that they will incur. By comparing these two factors, Rick can determine whether a product or service offers good value for money and is worth purchasing for his retail chain.

Rick Is the Head-Buyer for a Small Retail Chain