A major advantage of referrals and customer advocacy is the prospects are likely to:
A)Automatically buy from you.
B)Spend more than the referring customers.
C)Already be in your data warehouse.
D)Meet your qualification criteria.

Question

Quizplus · Accepted Answer

Referrals and customer advocacy typically generate prospects who are more likely to meet your qualification criteria than other sources. These individuals have been recommended by someone they trust and have likely already heard positive things about your product or service, which means they are more likely to have an interest in what you offer and be a good fit for your brand. While they may not automatically buy from you or spend more than the referring customers, they are still valuable prospects to pursue.

A Major Advantage of Referrals and Customer Advocacy Is the Prospects