Jennifer introduces herself to the customer and then mentions that a close mutual friend recommended they speak.Jennifer knows the referral approach adds to her ____________ and reduces the customer's ______________.

Question

Quizplus · Accepted Answer

The referral approach adds to Jennifer's credibility because the customer is more likely to trust her based on the recommendation of a mutual friend. It also reduces the customer's anxiety because they feel they have a connection and can trust Jennifer's advice. This approach has no impact on costs, time, happiness, or sadness.

Jennifer Introduces Herself to the Customer and Then Mentions That