Jorge is preparing his sales presentation.He knows that a critical part of preparation is to:
A)Preempt customer objections.
B)Know everything about the customer.
C)Reduce the price before the presentation.
D)Be prepared to offer gifts and,if necessary,bribes.

Question

Quizplus · Accepted Answer

Preempting customer objections is a critical part of sales presentation preparation as it helps the salesperson to address potential concerns before they are raised by the customer, increasing the chances of a successful sale. Knowing everything about the customer is also important, but it is not the only critical aspect of preparation. Reducing the price before the presentation or offering gifts/bribes are not ethical or effective tactics in the long run.

Jorge Is Preparing His Sales Presentation