The best writer of a testimonial is:
A)someone above reproach and respected by his or her peers.
B)a friend of the salesperson.
C)unknown to the prospect.
D)someone who no longer uses the product.
E)the chief executive officer (CEO) of the selling firm.

Question

Quizplus · Accepted Answer

The best writer of a testimonial is someone who is above reproach and respected by his or her peers. This will lend credibility to the testimonial and make it more likely to be believed by the prospect. A friend of the salesperson might be seen as biased, someone unknown to the prospect may not have enough authority to make an impact, someone who no longer uses the product may have had a negative experience, and the CEO's testimonial may not be seen as genuine.

The Best Writer of a Testimonial Is