Often the primary function of salespeople at trade shows is to:
A)cold call
B)study customers' responses to product features and benefits
C)make sales repetition
D)close the sale
E)qualify leads for future follow-up

Question

Quizplus · Accepted Answer

The primary function of salespeople at trade shows is generally to qualify leads for future follow-up, as trade shows provide an opportunity to connect with potential customers and gather information about their needs and interests. While making sales and closing deals may also be goals, the focus is often more on building relationships and gathering information for future follow-up. Cold-calling and repetitive sales pitches are generally not effective strategies at trade shows, as attendees often have limited time and attention spans. Studying customers' responses to product features and benefits may be useful for improving marketing tactics, but it is not typically the primary function of salespeople at trade shows.

Often the Primary Function of Salespeople at Trade Shows Is