Rashid has been driven to an affluent neighborhood in Toledo. He is given a vacuum cleaner and all of the items he will need to make a sales presentation. He is instructed to start knocking on doors to see if he can find someone who is interested in buying a vacuum. Rashid is engaged in:
A)cold calling
B)the endless-chain method of prospecting
C)personalized telemarketing
D)bounce-back prospecting
E)lead qualification

Question

Quizplus · Accepted Answer

Rashid is engaging in cold calling, which involves contacting potential customers who have not expressed any interest in the product or service being sold. He is starting from scratch and doesn't have any pre-existing relationship with these individuals.

Rashid Has Been Driven to an Affluent Neighborhood in Toledo