A salesperson at a trade show that is practicing adaptive selling might ask:
A)"Are you enjoying the show?"
B)"How's the weather outside?"
C)"Can I help you with something today?"
D)"Would you like to have this free calendar?"
E)"Do you ever wish there was a way to increase its profits by 10 percent without increasing expenses?"

Question

Quizplus · Accepted Answer

Choice E is the best option because it is an open-ended question that seeks to understand the needs of the potential customer and presents the salesperson as knowledgeable and helpful. This type of question allows the salesperson to adapt their sales pitch based on the customer's answer. Choice A and B are small talk questions that do not lead to meaningful sales discussions. Choice C is too direct and does not lead to building rapport with the customer. Choice D is a closed-ended question that only offers a free item without understanding the customer's needs or interests.

A Salesperson at a Trade Show That Is Practicing Adaptive