A center of influence is:
A)another name for a prospect's "hot button"
B)the geographic starting point of a cold canvass prospecting effort
C)a well-known and influential individual who is willing to supply lead information to the salesperson
D)the person in an industrial company who has final approval on the salesperson's product
E)another name for the selling firm's telemarketing center

Question

Quizplus · Accepted Answer

A center of influence is a well-known and influential individual who can provide valuable lead information to the salesperson. They typically have a wide network and the ability to influence purchasing decisions.

A Center of Influence Is