The purpose of a blitz is to:
A)build partnerships between the selling firm and the buying firm
B)increase the company's sales budget
C)generate leads for the local salesperson
D)blanket a particular geographic area with sales letters
E)improve the salesperson's ability to make custom sales presentations

Question

Quizplus · Accepted Answer

The purpose of a blitz is to generate leads for the local salesperson. It involves a concentrated effort to reach out to potential customers in a particular geographic area, often through phone calls, door-to-door visits, or other direct marketing tactics. The goal is to identify prospects who are interested in learning more about the company's products or services, and then follow up with them to schedule appointments or make sales presentations. While a blitz can help to build partnerships and increase sales, its primary focus is on lead generation.

The Purpose of a Blitz Is To